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Hello Kitty Island Adventuretakes place on a relaxing island filled with lovable Sanrio characters, but you’ll still be able to participate in a variety of unique and seasonal events that often line up with real-world events (like Halloween!). In total, there are a lot of different events to keep track of.
In this guide, we are going to take a look at every event in Hello Kitty Island Adventure, as well as when it occurs. It’s important to note that the exact date can vary from year to year, but based on the previous year’s event, we can get an estimation of when it will occur for the following year.

What Are Events?
Before diving into all the events in Hello Kitty Island Adventure, let’s go over what they are. Similar to many other live-service games,events are time-limited activities that typically provide new items or materials for you to gather.
During an event, you’ll typically getdaily rewards when you log into the game.For example, when logging in during the Luck and Lanterns Celebration, youcould get relevant clothing items,as well as things likeStrawberry Crates.

Events also typically havetheir own currency.This currency can be obtained through quests, gathering, or speaking with characters. With enough currency,you may even be able to trade it in at a special kiosk near the plaza in the Seaside Resort.
Overall, events can vary, but when it starts,you’ll always get a brief rundown of what is happening.For example, rather than just seeing Lovebugs and a new habitat on the island in February without any explanation, Chococat explained to us that the Hugs and Hearts festivalinvolves capturing these bugs and placing them in the habitat in exchange for themed furniture.
Event Types
There area few event types that you’ll encounter,which we’ve described in the table below. Most events that happen willeither be primary or secondary,so there will always be something to do!
Primary
These are ‘main events’ that last for several weeks.
These events have a currency that you can trade at the Seaside Resort plaza.
Secondary
These are slightly shorter than primary events.
You can still trade in currency, but it’s typically at a stand off to the side of the plaza.
Daily Calendar
These events don’t have any real participation; it’s just daily gifts from a calendar.
Flash
These are super short events that happen over just a few days.
All Events In Hello Kitty Island Adventure
Now, let’s go over all the events you can find in the game. Since events vary each year,we’ve included the general time frame that they occur, rather than exact dates.As of the publication of this article, many of the yearly events haven’t happened yet, so exact dates are unknown. Thankfully,they are pretty consistent.
Luck and Lanterns Celebration
Mid-January to the end of February
Hugs and Hearts Event
February (most of the month, starting from the 8th in the past)
Beginning of March to mid-April
Mid-March (previously starting on the 18th)
Flash (this is currently the only event of this type)
Mid-April to the end of May
Under the Sea Celebration
End of May to early July (previously ending on July 9th)
Mid-June to the first of July
Sunshine Celebration
Beginning of July to mid-August
In 2023, this was held from the end of August to the end of September
End of July to the beginning of August
End of August to mid-September
Mid-September (previously the 10th to 23rd)
End of September to the very beginning of November
First two weeks in October
Second half of November
Give and Gather Celebration
End of November to the end of December
Mid-December to mid-January (going past New Year’s)
In 2024, a unique event for Hello Kitty’s 50th Anniversary occurred. In 2025, it won’t be her 50th anniversary anymore,so we aren’t completely sure what will replace it.The event won’t run again, butthere may be other ways to obtain the items that originally were part of the event.